Radicle Science has launched Journey, a digital health impact tracker designed for wellness brands. Built on the company's Proof-as-a-Service platform, Journey enables consumers to track real-time health changes after using supplements, functional foods, and beverages. It provides personalized visualizations of health progress, fostering greater consumer engagement and adherence. For brands, Journey offers valuable insights into customer behavior, product usage, and health outcomes, helping them refine their offerings and improve customer retention. Early pilot programs have shown a 20-30 percent increase in repeat purchases, highlighting the potential for stronger consumer trust and loyalty.
Brands can enroll customers via a QR code or link, collecting baseline health data and tracking progress through AI-powered analysis. Consumers receive individualized health reports, while companies gain data to enhance marketing strategies, dosing recommendations, and research efforts. Journey will be showcased at Natural Products Expo West 2025, where Radicle Science is offering a three-month complimentary subscription to interested brands. Since its founding in 2021, Radicle Science has studied more than 70,000 individuals through large-scale supplement trials, generating data that supports precision wellness solutions. With Journey, the company continues to expand its capabilities in consumer engagement and real-world health tracking.
