Oura has announced that the Oura Ring 4 is now available for purchase on Costco.com. This partnership with Costco marks a significant step in Oura’s retail expansion, making its advanced health-tracking technology more accessible to a broader audience. Costco members can buy the Oura Ring 4 in Gold, Silver, or Black in all available sizes (4-15). Each purchase on Costco.com includes an exclusive member-only bundle with an additional charger. By partnering with Costco, Oura extends its reach beyond direct-to-consumer sales and into established retail environments, allowing more people to monitor their health conveniently.
Doug Sweeny, Chief Marketing Officer at Oura, emphasized that Costco’s strong reputation and diverse customer base make it an essential partner in offering advanced health tools to a wider audience. The collaboration aims to meet the health needs of a variety of customers, including families, fitness enthusiasts, and technology users. Oura’s decision to expand into major retail platforms including Costco reflects a commitment to providing more people with access to comprehensive health insights. This move simplifies the process for individuals seeking to track and improve their health through innovative wearable technology.
