How Andrew Sawyer and Cured are Bringing Healthcare Full Circle

In Warsaw, Indiana—the orthopedic capital of the world—Andrew Sawyer grew up watching healthcare happen at the ground level; his father co-founded the town’s primary care group. Family friends ran ophthalmology practices and device businesses. The line between medicine and business wasn’t theoretical; it played out in real time, shaped by people who built systems as well as treated patients.

Sawyer started his own path at Epic, helping major health systems roll out infrastructure during a period of rapid digitization. From there, he helped build two consultancies—Falcon and Nordic—that scaled alongside the industry's digital transition. At GE Ventures, he evaluated emerging platforms and saw the same pattern repeat: fragmented tools, disconnected workflows, and little improvement to the actual patient experience. He wasn’t interested in adding another product to the pile, he wanted to build something that made the system work better.

In 2018, he co-founded Cured with two former Salesforce leaders. The idea was simple: apply proven CRM and marketing automation tools—long used in other industries—to healthcare, but tailor them to the complexities of care delivery. Within six months, they had three top health systems offering the feedback that helped Cured shape its first MVP. Today, Cured helps leading providers unify data, outreach, and operations into a single experience layer. Its healthcare-native CRM is ranked Best in KLAS, and its platform serves clinical networks nationwide.

Sawyer avoids the founder spotlight and resists the “startup” label—partly out of instinct, partly out of strategy. He’s said the term can signal risk to enterprise clients, especially in healthcare, where trust is earned slowly and lost fast. What those clients want isn’t novelty—it’s staying power. Inside Cured, that translates to a culture that prizes speed, clarity, and proximity to the real work. Teams are expected to question assumptions, understand clinical workflows, and build tools that actually get used.

That posture—low on ego, high on execution—has shaped Cured from the start. It’s not aiming to be the loudest solution in healthcare tech, but to be the one that sticks. For Sawyer, the real signal of success isn’t press or pitch—it’s whether a health system calls back after year one and says, “We need more.”