Kristen Valdes believes healthcare should be shoppable. Not in the abstract, but in the practical, everyday sense: you should be able to find a provider the way you’d shop for a red umbrella—by cost, fit, availability, and user reviews. That kind of choice is becoming standard in every other part of life. In healthcare, it’s still largely out of reach.
Rather than solving one part of the experience, b.well Connected Health tackles the structural problem of fragmentation. The platform brings together a person’s data across providers, payers, pharmacies, and labs, and then turns that information into clear, actionable pathways. Today, b.well supports over 150 million people through 60,000 consumer-mediated data connections, helping organizations move from one-size-fits-all outreach to truly personalized care.
Getting there hasn’t been simple. Building the product meant changing federal policy, working with partners to advance interoperability standards, and creating infrastructure that could support both scale and real-time engagement. But by starting from the consumer’s point of view, and giving people actual agency over their health, b.well is laying the foundation for a system that works better for everyone.
