When Kevin Adams first sat down for an interview at UST, he found himself deep in conversation, discussing people in the healthcare industry and how he might fit into the company. The back-and-forth was so natural, no one even paused for introductions. It wasn’t until the very end that Adams realized who he’d been speaking with: the CEO.
That moment set the tone. Adams joined UST as its Chief Technology Officer of Healthcare and, after four years of building out a new kind of platform for payers, helped spin out UST HealthProof in 2020. He now serves as CEO of the standalone company, focused on overhauling how regional and community health plans operate behind the scenes.
After decades at Cigna, Edifecs, and other major healthcare players, Adams knew the pain points intimately. Most smaller plans were stuck managing 20 or 30 vendors just to keep their systems running—an impossible burden for teams of ten or fewer. “That multi-vendor model… just simply doesn’t work at smaller scales,” he said. HealthProof’s answer was to deliver a pre-integrated, out-of-the-box platform with built-in operational support.
Its implement-to-operate model doesn’t just hand over the keys—it stays in the driver’s seat. Adams and his team manage the day-to-day backend operations, aligning directly with their clients’ outcomes. “If we fail,” he said, “they have another stick to hit us with.”
HealthProof now supports over 50 health plan clients with a global team of more than 4,000. And while the company continues to grow, Adams insists that his “best moments are yet to come.” Coming from someone who built the system everyone else said was too complex to fix, that’s less a prediction—and more of a promise.
