Ginkgo Health has launched Ginkgo Active, an all-in-one app designed to support holistic health through personalized exercise prescriptions. The app aims to address the gaps in the fitness market by targeting individuals who struggle with motivation, limited resources, and chronic health risks. Unlike traditional fitness apps, Ginkgo Active leverages AI and a 3D game engine to provide users with personalized fitness guidance, mental well-being support, and ongoing health monitoring. Users engage with a virtual assistant, Professor Ginkgo, who offers tailored exercise plans and ongoing support in an immersive, interactive world. Ginkgo Active also integrates social networking features, promoting community and motivation, while ensuring that users of all fitness levels can find relevant exercises to suit their needs.
Ginkgo Active's unique approach extends beyond exercise prescriptions, emphasizing long-term behavioral support through Self-Determination Theory (SDT) to foster sustainable fitness habits. Early users have experienced significant health improvements, with customized plans that adapt to their personal needs and progress. Future updates will focus on further enhancing personalization features, including health condition-specific education and group challenges.
