Profile

At SimpleTherapy, they’re committed to making high-quality musculoskeletal (MSK) and behavioral health care easily accessible for everyone. By combining advanced digital therapy with a nationwide network of in-person and telehealth providers, they aim to simplify therapy and offer care that’s inclusive, holistic, and tailored to each person’s needs. Their clinically backed, tech-driven solutions help improve workforce well-being while cutting costs for employers and health plans. Trusted by companies of all sizes—including major health plans and Fortune 50 organizations—SimpleTherapy brings innovation and simplicity together for better health outcomes.

Visit www.simpletherapy.com

Key Products

Digital MSK Therapy Platform

A personalized online program offering over 600 evidence-based exercise therapy protocols for individuals experiencing musculoskeletal pain. Accessible anytime, anywhere, their platform adapts to each user’s progress, ensuring a customized care experience that effectively addresses their unique needs.

Behavioral Health Integration

They incorporate mental health support into their physical therapy programs to address the psychological aspects of chronic pain and recovery. This holistic approach improves outcomes by treating the mind and body together, fostering a more comprehensive path to wellness.

Corporate Wellness Solutions

They partner with employers and health plans to provide scalable MSK and behavioral health care solutions that reduce healthcare costs and enhance employee well-being. Their programs seamlessly integrate into existing benefits packages, offering measurable ROI and improving workforce productivity and satisfaction.

Key Executives

Arpit Khemka, Co-Founder & CEO

Arpit Khemka is a passionate healthcare innovator with over 13 years of experience, driven by his desire to revolutionize the industry and improve patient outcomes. In 2011, Arpit co-founded SimpleTherapy with two orthopedic surgeons, Dr. Nic Gay and Dr. Tae Won Kim, inspired by the potential to create a more effective therapeutic care delivery system using technology. Over the past decade, he has worked closely with a team of clinicians and orthopedic surgeons to design and develop SimpleTherapy’s revolutionary AI system for musculoskeletal (MSK) care and a comprehensive MSK + Mental Health care delivery platform that focuses on outcomes, quality, and cost.

Arpit’s dedication to fixing healthcare led him to play a pivotal role in addressing the critical issues faced by the Massachusetts Health Exchange, where he successfully led the team to get the project back on track. Prior to co-founding SimpleTherapy, Arpit’s career focused on product development and bringing complex systems to life, which laid the foundation for his endeavors in the healthcare industry.

In addition to his work with SimpleTherapy, Arpit has held the position of Lead Systems Architect at CGI Inc., an $11 billion global information technology and business process services firm. During his tenure at CGI, Arpit spearheaded the digitization of the incarceration process for the New York City Department of Corrections Jail Management System, a system that processes thousands of inmates annually.

Throughout his career, Arpit has designed algorithm-based decision-making systems for various industries and applications, such as the Indian navy, business process software, and real estate property management platforms integrated with Fannie Mae, Freddie Mac, Bank of America, and HUD.

Arpit continues to innovate and use his diverse experience, combined with his unwavering commitment to transforming healthcare with SimpleTherapy’s leadership team.

Jeremy Oswald, President

With more than 25 years of experience in the healthcare industry, Jeremy’s primary focus has been in musculoskeletal (MSK) and behavioral health. He has obtained Knox-Keene licenses in the past for chiropractic/acupuncture and mental health/substance use disorder and EAP specialty plans, as well as a Restricted Knox-Keene license for a Medicare Advantage plan owned and operated by Trinity Health. These experiences have given him a unique perspective on how to manage the quality, accessibility and cost of care effectively.

One of Jeremy’s significant achievements was co-founding PhysMetrics, an MSK company that offers carve-out benefit administration of PT, OT, SLP, Chiropractic, and Acupuncture benefits for self-funded organizations. PhysMetrics has thousands of directly contracted providers and has been providing valuable services to patients with MSK conditions since 2007.

In 2012, Jeremy co-founded Halcyon Behavioral, a behavioral health and wellness company that provides Employee Assistance Programs (EAP), mental health/substance use disorder carve-out programs (MHSUD), and wellness programs. Halcyon offers 24/7/365 access to licensed behavioral health clinicians and a network of thousands of providers nationwide. In 2022, both PhysMetrics and Halcyon Behavioral merged with SimpleTherapy.

Currently, Jeremy is the President of SimpleTherapy, where he operates the company and provides the vision and direction jointly with SimpleTherapy’s CEO, Arpit Khemka. His extensive experience in MSK and Behavioral Health makes him an invaluable asset to the company, which provides accessible and affordable MSK and behavioral health services to patients.

Tae Won Kim, MD, Chief Medical Officer

Dr. Tae Won Benjamin Kim is a renowned orthopedic surgeon and oncologist with a distinguished career in both clinical practice and academia. Recognized as a “Top Doc” by Philadelphia Magazine in 2021, 2022, 2023, Dr. Kim also serves as the Director of the Orthopedic Oncology Center and the Rare Cancers Program at Cooper University Health Care.

Dr. Kim completed his Bachelor of Science in Chemistry at the Massachusetts Institute of Technology (MIT) before earning his medical degree from the Albert Einstein College of Medicine in Bronx, NY. He pursued his internship and residency in Orthopedic Surgery at the Hospital of the University of Pennsylvania in Philadelphia, PA, and further honed his expertise through a fellowship in Orthopedics at Memorial Sloan Kettering Cancer Center in New York, NY. He is board-certified in Orthopedic Surgery by the American Board of Orthopedic Surgery.

With a clinical focus on benign and malignant bone and soft tissue tumors, spine and sacral tumors, and metastatic bone disease, Dr. Kim also has a special interest in limb-sparing surgeries for failed joint replacements or complex joint replacement problems. As an Assistant Professor of Orthopedic Surgery at Cooper Medical School of Rowan University, he shares his knowledge and expertise with future medical professionals.

In 2011, Dr. Kim co-founded SimpleTherapy alongside Arpit Khemka and Dr. Nic Gay. SimpleTherapy is an innovative platform that helps users comply with therapeutic programs by blending a diverse panel of licensed clinicians with technology to make the process of receiving PT restorative care simple. The system is designed to choose optimally effective exercises for each member based on user pain, functional abilities, and feedback, just as an experienced clinician would consider during an in-person evaluation.

In addition to his teaching roles, Dr. Kim has held various editing positions, including Chief Editor of the Oncology Section and Co-Editor-in-Chief at the University of Pennsylvania Orthopaedic Journal, Department of Orthopaedic Surgery. His extensive research has been published in numerous academic journals, such as the Journal of Arthroplasty and the Journal of Bone and Joint Surgery, further solidifying his reputation as a leading expert in his field.

C. Bret Sullivan, DC, FACO, Medical Director, MSK

C. Bret Sullivan, DC, FACO, has built an impressive career in the field of chiropractic and managed healthcare. In 1990, he co-founded Sierra Chiropractic, an IPA that provided comprehensive services such as network development, utilization management, quality management, credentialing, and claims payment for self-insured groups across California, Oregon, and Washington State.

After selling the company to United Healthcare, Dr. Sullivan took on the role of Western Region Medical Director/VP for musculoskeletal care, where he managed ancillary healthcare services. During his tenure, he contributed to the development of a utilization management program specifically developed for Blue Shield of California.

Dr. Sullivan continued his career as the co-founder and medical director of PhysMetrics, a managed care company that offered services such as network development, utilization management, claims processing, quality assurance, and credentialing for musculoskeletal benefits catered to self-insured employers. In 2022, PhysMetrics merged with SimpleTherapy, leading to Dr. Sullivan’s appointment as MSK Medical Director.

In his current role, Dr. Sullivan is responsible for clinical oversight and guidance of the clinical team, encompassing areas like physical therapy, occupational therapy, speech-language pathology, chiropractic, and acupuncture. Collaborating closely with SimpleTherapy’s CMO and clinical staff, Dr. Sullivan oversees member care, reviews clinical data and outcomes, and works with the engineering team to ensure clinical appropriateness within the services provided.

Customer Insights

“SimpleTherapy has been a game-changer for our employees. The ease of access and personalized programs have significantly reduced our MSK-related healthcare costs and improved overall employee well-being.” — HR Director, Fortune 500 Company

“SimpleTherapy’s unwavering attention, dedicated customer service, and commitment to innovation are in perfect harmony with our mission to prioritize the health and well-being of our plan participants. It’s one of the reasons we’ve maintained a productive partnership with them for almost a decade.” — Dan Costa, CEO, DMC Insurance Administrators, Inc.

“After using SimpleTherapy, my chronic back pain has improved dramatically. The exercises are easy to follow, and I can do them on my own schedule. It’s like having a personal therapist at home!” — John D., SimpleTherapy Member

“The exercises are working for both pain reduction and preventing pain in the joints where I have osteoarthritis. The clinicians give very useful advice during each exercise which ensures that it’s done correctly, so that I’m not exercising the wrong muscles. The exercises are also varied to correspond to the progress I’m making…Finally, it’s very convenient for me not to have to leave my home to do all of this.” — Russell W., SimpleTherapy Member

Competitors

Their top competitors in the digital MSK care industry include:

• Hinge Health


• Kaia Health


• SWORD Health

Investors

SimpleTherapy has garnered support from reputable clinician investors in the orthopedic community committed to advancing digital health. They are also proud to be part of the DreamIt Healthcare accelerator, which has propelled their innovation and growth in the industry.

Recent Acquisitions

In 2022, they expanded their offerings through the merger and acquisition of Halcyon Behavioral and PhysMetrics. This strategic move broadened their scope to include omnichannel MSK and behavioral health services. Today, as one company—SimpleTherapy, Inc.—their members benefit from a unified care approach that blends digital programs, virtual services, and a national network of over 20,000 physical and behavioral health providers.

Corporate Responsibility

Corporate responsibility is central to SimpleTherapy’s mission:

Diversity, Equity, and Inclusion (DE&I)

SimpleTherapy prioritizes fostering an inclusive workplace that values diverse perspectives and promotes equal opportunities. Its DE&I initiatives aim to ensure the team reflects the diverse communities it serves, enhancing the organization’s ability to address the needs of all clients effectively.

Environmental Sustainability

The company is dedicated to reducing its carbon footprint by implementing eco-friendly practices and promoting digital solutions that minimize reliance on physical resources. By leveraging telehealth and digital therapy, SimpleTherapy contributes to a more sustainable healthcare model.

Community Engagement

SimpleTherapy actively supports community health initiatives and collaborates with organizations to expand access to MSK and behavioral healthcare for underserved populations. These efforts demonstrate the company’s commitment to creating a positive impact beyond its business operations.

United Nations Sustainable Development Goals

As a recipient of the Swiss Re Foundation Entrepreneurs for Resilience Award, SimpleTherapy is recognized for its innovative approaches to building resilient societies and advancing the United Nations Sustainable Development Goals. This achievement underscores the company’s dedication to developing sustainable, long-term healthcare solutions.