mPulse, a leading provider of Health Experience and Insights (HXI) technology, announced its acquisition of Zipari. This strategic move aims to enhance healthcare consumer experiences and solidify mPulse’s position in the market. With this acquisition, mPulse expands its reach, partnering with over 400 healthcare organizations, including 29 of the 30 largest health plans in the United States. The integration of mPulse’s HXI technology, which encompasses health portals, omnichannel consumer engagement, and predictive analytics, with Zipari’s consumer experience platform will enable healthcare organizations to streamline operations and improve member outcomes.
Zipari is renowned for its innovative consumer experience technology tailored specifically for the healthcare insurance sector, serving over 30 million members. Its platform enhances digital engagement and provides real-time insights, facilitating operational efficiencies and better health outcomes. Bob Farrell, CEO of mPulse, emphasized that the collaboration will enable healthcare organizations to deliver personalized consumer experiences throughout the health journey. This acquisition marks mPulse’s fourth since PSG became its majority shareholder in December 2021, underscoring its commitment to transforming the healthcare landscape through integrated digital solutions.
